When it comes to social media, Facebook is still king. With over one billion users world wide, abundant targeting options and easy ad launch features, it's a great way to connect or get your message out to people who share your interests or who may be good candidates for your products or services. Setup up a Facebook business page, and then reach out to your target audience on a planned schedule (ie, daily, weekly or monthly, etc.) with interesting content or useful information to engage your users and have a dialog with them. Also consider media like Twitter, Instagram, Pinterest, LinkedIn, as appropriate. Social marketing is a growing strategy and is predicted to become the preferred method in coming years to reach younger generations rather than traditional marketing methods. Think social, and have a plan that fits your needs!
The latest comScore stats for desktop search engines as of Jan 2016 (www.comscore.com) shows that Google continues to dominate with 63.8% of the market share with 11.2 billion searches (unchanged since Dec 2015). Bing increased a couple tenths to 21.3% with 3.7 billion searches, while Yahoo remained steady at 12.4% with 2.2 billion searches. Ask.com increased a tenth, to 1.7% of the market share, while AOL declined to 0.9%. As for overall Media Properties, Google sites also ranks #1, followed by Facebook, Yahoo sites, Microsoft sites and Amazon sites ranking among the top 5. Be sure to include at least the top engines as part of your overall marketing mix strategy to reach your target audience!
Happy New Year from all of us at Landusky! We pray that 2016 is a blessed and successful year for you and yours! So the Christmas season is behind us, the remaining decorations are being put away, and you're full swing into January. Getting back into the old routine of things doesn't sound so bad, does it? After all, we all like some stability and normalcy in our lives, right? Just remember that if you keep doing the same things, you'll most likely continue getting the same results. Ready for a change and take your ministry or business to the next level this year? What is it you want to accomplish this year? Where do you feel the Lord is leading you? What do you need to do to make that happen? Remember to seek the Lord first and all these things shall be added unto you (Luke 12:31), and that you can do all things through Christ who gives you the strength (Phil 4:13). Set your goals high and go for it! You can do it. God is for you. Let us know if we can help. Praying for you!
Did you know that most charities and non profits qualify for special reduced monthly pricing with some search engines? Take advantage of these resources and savings to help spread your word and grow your business or cause. Let us help you get setup for success! Contact Landusky today.
Most of your target audience can be found online these days. To effectively reach your community, connect with them where they are, and tap into the resources they're using each day like, search engines, mobile phones, social media, and popular sites. Becoming familiar with search engine marketing platforms like Google, and the Yahoo! Bing Network, and social media sites like Facebook, can help. Note too that it can be overwhelming trying to figure out where to begin. That's where Landusky can help. Contact us for a free, no-obligation consultation to help you get setup. We're also available to help if you'd prefer monthly support, and guidance.
What's your foundation built upon? Any architect will tell you that it's critical to have a strong and deep foundation to support high structures, or anyone who loves nature understands that those tall trees have deep roots to keep them from falling over. What's true for buildings is also true for your life and business. The stronger your anchor, the higher your potential success. Those grounded in Christ know the parable about building your foundation upon the rock instead of the shifting sands to help support growth and withstand the storms that come our way. Build your foundation upon the Rock of Ages, Jesus Christ. Through Him you'll find true strength, purpose, and solid foundation to achieve great success in life and business. Let Landusky help!