When it comes to social media, Facebook is still king. With over one billion users world wide, abundant targeting options and easy ad launch features, it's a great way to connect or get your message out to people who share your interests or who may be good candidates for your products or services. Setup up a Facebook business page, and then reach out to your target audience on a planned schedule (ie, daily, weekly or monthly, etc.) with interesting content or useful information to engage your users and have a dialog with them. Also consider media like Twitter, Instagram, Pinterest, LinkedIn, as appropriate. Social marketing is a growing strategy and is predicted to become the preferred method in coming years to reach younger generations rather than traditional marketing methods. Think social, and have a plan that fits your needs!
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AuthorTroy is co-founder of Landusky.com, and has been working in online advertising since 2005. He and his wife attend church in Renton, WA. Archives
March 2016
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